Sadly, due to pace, a lot of churches adopt this as our party line. "Well, we are busy getting ready for the next thing, so I'll do EXACTLY what I did last year." BUT....... we want to make sure that we have a flashy design and that we inform the church body "better than last time." And we think that this will solve our problem and wonder why attendance at said events stagnates/declines. If I slap a new design and label on an old and stale cookie, who is going to eat the thing? Why would you do things exactly the same? Think on it - do less, do it better, and think about marketing AFTER you have a killer product.
Wednesday, April 29, 2009
If it ain't broke.......
You know the end - "don't fix it." I think this phrase is one of the worst that I have ever heard. Does it have merit? Sure, in some cases, but not in most. Think about it - if the event that we did last year wasn't broken, why fix it? If the outreach wasn't broken last year, why fix it? If we adopt this as our mantra, what changes?
Tuesday, April 28, 2009
All Access 2009 ARC Conference
I have been at the ARC All Access 2009 Conference this week (Mon-Wed) hearing from some of the top leaders in up and coming Christianity. The focus of this conference can be summed up in three points - Love Life, Love People, Love God. Chris Hodges of Church of the Highlands in Montgomery, Alabama spoke on this topic this morning and it really started me thinking. Viral marketing teaches us to focus on our product and market a great product. THAT is precisely the message of the 3 loves - focus on the product. Start with the essentials and THEN figure out how to market. Simple, simple, simple. If your product sucks, then you are spinning your wheels no matter how slick the package. Don't waste my time Tweeting about a crappy product.
Monday, April 20, 2009
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