All Access 2009 ARC Conference

I have been at the ARC All Access 2009 Conference this week (Mon-Wed) hearing from some of the top leaders in up and coming Christianity. The focus of this conference can be summed up in three points - Love Life, Love People, Love God. Chris Hodges of Church of the Highlands in Montgomery, Alabama spoke on this topic this morning and it really started me thinking. Viral marketing teaches us to focus on our product and market a great product. THAT is precisely the message of the 3 loves - focus on the product. Start with the essentials and THEN figure out how to market. Simple, simple, simple. If your product sucks, then you are spinning your wheels no matter how slick the package. Don't waste my time Tweeting about a crappy product.